Menu
Through a collaborative project with Save7, we developed an integrated marketing campaign that aims to make organ donation less daunting for Gen Z. Save7, a student-run organization, is dedicated to raising awareness about organ donation by empowering the youth with knowledge and encouraging selfless action.
Our campaign, “Lucky #7,” emphasizes the significance of the number 7, highlighting how the donation of 7 organs can save 7 lives. The campaign is designed to start conversations about organ donation in a light-hearted and relatable way, using campus activation drives to engage the target audience.
We created “Donor Talk,” a card game that encourages meaningful conversations about organ donation among Gen Z. With bold, colorful designs and gameplay mechanics that resonate with this demographic, Donor Talk not only educates but also inspires action. The game extends to social media, where a competition on Instagram invites users to engage with the cause and win tickets to the Sevens rugby tournament.
To further boost engagement, we proposed using strategically designed banners, stickers, and additional marketing materials that attract attention during campus activations. Stickers, available both physically and digitally, serve as rewards for participating in the campaign, reinforcing the message that a single conversation can save 7 lives. By integrating these elements, we aim to increase awareness, spark conversations, and ultimately drive more organ donations.